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Ultimate Marketing/Promotion Ideas Super List

Below are marketing and other types of promotional ideas that you can use to increase the sale of your products and services. This is a broad list, it includes different methods and other considerations that several different types of businesses have used to promote sales or set their merchandise a part from the competition.

No matter how you use them, ultimately you will have to figure out how to make them work for your business. The cost of these promotions has to be built into the sale price of the product you're selling. So you will have to mix and match the ideas that will apply to what you're selling and the target customers. 

 

  • Product Discount/Lowest Price
    • The price reduction on an item(s) to drive the sale of other products.
    • This is one of the most common sales tactics, to attract customers to move other products.
  • Upselling Opportunities
    • During checkout trying to promote other products that compliment the sale.
    • For example, fast food restaurants will ask if a customer wants fries or a drink with their purchase.
  • Free Stuff
    • Promote free estimates, or other tangible items for product inquiries.
    • Some businesses, offer "free" products or gifts if you buy a main product.
  • Promote: Guarantees/Warranties
    • Shows that you stand behind the product's quality or  effectiveness.
    • Offer low price guarantees vs. your competition
  • Extended Warranties
    • These types of contracts can provide additional upfront sales revenue.
  • Regular "Sales" Events
    • Businesses hold regular sales for different events (such as holidays)
    • This is one of the most common sales tactics, to attract customers to move other products.
  • Advertising/Creating Brand Awareness
    • This can be expensive, if used regularly helps people to find you.
    • Make sure to target the right media outlet (e.g. website, TV, print, etc.)
  • Product Endorsements
    • Endorsements form celebrities or previous customers can help establish trust.
    • Get your product reviewed by an unbiased source,  such as magazine, blog, etc.
  • Promote: Customer Service
    • This factor can set small businesses apart of from big box stores.
  • Promote: Selection or Specialization
    • Having a better selection of a particular type of product.
    • Having the ability to specialize in a niche market segment.
    • This factor can set small businesses apart of from big box stores.
  • Create Trust/Loyalty
    • Customers who regularly have a good experience will come back to buy more.
    • Remember, its cheaper to keep the customers you have then acquiring new ones.
  • Promote: Product Quality
    • Customers are willing to pay a premium for products because of real or perceived quality.
  • Promote: Product Features/Standards Compatibility
    • Generally products with the most features and standards compatibility will drive  sales.
  • Promote: Popularity/Coolness
    • Some premium products are sold specifically because of their popularity.
    • Other premium products are sold specifically on their perceived coolness.
  • Shopping Convenience
    • People are willing to pay extra for having some type of convenience.
    • For example, product delivery to their home, next day shipping, etc.
  • Offer Rebates (Commercial or Government)
    • Some businesses and government offer special rebates on specific types of products.
    • For example, energy saving products sometimes have rebates offered from utilities.
  • Offer Financing
    • Some businesses can offer special financing to help sell higher priced products.
  • Contract Discount
    • Some businesses offer product discounts for committing to a service contract.
  • Utilize Coupons
    • A piece of paper or code used to provide a promotional price on a product.
  • Promote: Green/Local/Natural (Ego-environmentalism/Green Washing)
    • Customers will pay a premium environmentally friendly products.
    • Customers will pay a premium for locally produced products.
    • Customers will pay a premium for naturally produced products.
  • Combo Specials
    • Group related products in to a type "combo special" (with or with a discount)
    • Example: Restaurants offer combo meals to get the customer to buy more.
  • Games/Prizes/Contests
    • Offering customers a chance to win prizes.  Use your own products.
    • Make sure to promote it, with flyers, radio, etc.. 
  • Create Business Referrals
    • Establish relationships with businesses that might refer customers to you.
    • Example: If you offer repair services, establish relationships with businesses that sell products you repair.
  • Customer Loyalty Cards
    • Drives repeat business, by offering a free product after a number of purchases
  • Gift Cards
    • Allows a customer to gift your products or services to someone else.
  • Product Demo/Classes
    • Setup a product demonstration on how your products can be used.
    • Offer free classes that leverage the use of your products.
  • Offer Installation/After Sales Support
    • Create packages deals that include installation/delivery/maintenance costs
    • Leverage after sales support opportunities (e.g. repair and maintenance)
  • Offer Free Samples
    • Give away free samples of your product.
    • Offer limited free access or samples of your services.
  • Get Involved
    • Join local community organizations and network with others.
    • Join the local chamber of commerce and better business bureau.
  • Host Events/Support a Cause
    • Host an event that is related to your business or support a cause.
  • Merchandise Return Policies
    • Reasonable return policies can help make or break future sales.
  • Promotional Products
    • Create promotional products that people will use to remember your business.
    • Wear your own promotional products (t-shirt or hat) when going some place.
  • Press Releases
    • Create a press release about your business, products and services.
  • Sponsor an Event
    • Sponsoring an event can get your name out in front of clients.
  • Create Signage
    • Physical stores requires great looking signage to attract customers.
    • Put signage (e.g. magnetic sign) on your personal and business vehicles.
  • Email Signature
    • Put your company contact information in your email signature.
  • Introductory Pricing
    • Special pricing for a limited, this generally used a contract offer as a promotion
  • Quantity Pricing
    • Offer a discount if the customer buys a specific quantity of your product
    • Post a group price on multiple items of the same product, such as:
      • e.g. five apple for $3, seven widget for $7 (doesn't always require a discount)
  • Donation/Sponsorship
    • This is a regular source of income for most non-profits, and offers tax deductions for the donor.
  • Membership/Subscription
    • Offers a regular income stream, requires a product or service that supports it.
      • e.g. gym memberships, game subscription, magazine subscription, etc.
  • User replaceable parts
    • These are parts of a product that are intended to be replaced on a regular basis.
      • e.g. printer ink, shaver/ blades, vacuum cleaner bags, etc.
  • Friends and Family
    • Leverage your friends and family to help promote your business.
    • Ask them to refer people that they know who might use your product.

 

Website factors

  • Great Website Design
    • Your website needs a domain name that's easy to remember and type.
    • Your web site doesn't have to be big, just look great and be easy to use.
    • Use your website front page wisely its the most important real-estate .
    • Create a contacts page to allows customers to send you comments,
    • Tip: If hiring a web site designer, ask for and check their references.
  • Search Engine Marketing
    • Most people are going to find your business and products  via a search engine.
    • Tip: The highest position in the search results increases traffic to your site
    • Tip: Search yourself to make sure people can find your business and its products.
    • Tip: If hiring a SEO consultant, ask for and check their references.
  • Promote: Data Security
    • Preventing information theft can influence purchasing decisions.
    • Example: Promote the fact that you use encryption for all information.
  • Create Blog/Social Media Page (e.g. Facebook, Twitter, etc.)
    • Use a blog or social media page to promote your products and business.
    • Provide ideas or stories how customers use your products.
    • Invite customers to comment about your products and business.
  • Create a Streaming Video or an Audio Podcast
    • Allows you to explain to customer and demonstrate your products.
    • Allows you to explain to customer about your business and service.
  • Create an email newsletter or mailing list
    • Invite customers to join a mailing list for promotions and discounts.
  • Offer Free Shipping
    • A major buying consideration can be the additional cost of shipping.
  • Setup a Web Store
    • Create a virtual store front, you can use eBay, Buy.com, or Amazon.
  • Web Site Analytics
    • Helps you to understand how visitors are utilizing your site.

 

Tips/Ideas:

  • If your products has multiple uses, don't forget to promote those features
  • If your products can be used in a recipe for example, include a instructions.
  • Research out your competition, find what they're doing right and do it better.
    • Look at how they're prompting themselves and their products.
  • In promotional pictures, show your products being used in real-life situations.
    • This may inspire the customer to buy the product.
  • Ask others what has work and what has not worked for them.
  • Research other effective ways promote your business.
    • Such as a blog or social media marketing campaign.
    • Consider creating mobile application that promotes your business.
  • Ask your customers for referrals, offer them discounts on future purchases.

For additional information, make sure to read the article: Number One Factor that Drives Sales
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